Money required for an NGO to operate primarily goes into their educational and social programs, the overall operation of the NGO (administration, utilities), and projects (surveys, giving programs). Both the board of directors and the executive director should be active participants in fundraising and  it is important that writing grants, seeking contributions, and other fundraising skills are acquired skills early in the NGOs development.

     In order to come up with the best fundraising strategy, it is important to identify what the needs are of the NGO and what sources can best fulfill these needs. Professionalism, Communication, and accountability are crucial for building trust with a potential donor. Also, understanding why a person or group is supporting a program, activity, or the NGO as whole is useful in soliciting them to contribute for a second time or even continuously. The following presents some examples of ways in which an NGO may choose to pursue funding:

  • Foundations. Generally, they all have readily available guidelines that can be found through researching  that explain what kind of NGOs they fund and how to apply for grants. There trend to be three different types of foundations.
                              Most foundations fall under the category of independent foundations where most of the funding comes from
                      individual, family, or group endowments.
                      Community foundations receive money from local sources and distribute it to local NGOs.
                      Corporate Foundations are set up legally through business corporations and is governed by trustees. They tend
                      to support communities in which the corporation operates.
  • Corporations and Businesses that have stuff working in community relations or public relations departments. These departments fund many charities in communities where the company operates and usually provides grants to NGOs regardless of locations.
  • Religious groups trend to fund organization regardless of location.
  • Individuals may provide long term funding or short term funding to an NGO.